In this new world of AI, many brands and founders are struggling to find a business identity that sets them apart, and truly connects with customers to sustain business growth. However, a business is destined to be successful if it aligns to a founders' purpose in life, the journey is enjoyable, and their passion extends to the team around them. But finding the route there can seem confusing and challenging.

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My work background is rooted in creative business growth, and aligning a brand to ideals that make a positive impact. Through my career I've been fortunate to support truly game-changing businesses; whether that means disrupting their industry, or helping to transform the way the world works, for the better.  I have extensive experience across industries including fashion, travel, tech, health & wellness, food & drink, business, and art;  and can help with strategy and implementation, to ensure that your business   

looks great,

sounds great,

& connects to your audience in a meaningful way. 

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In more recent years, I have incorporated higher-consciousness storytelling, while ensuring that a business is supportive to nature/the environment, and can have the most positive impact on people and their communities.

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The process I follow begins with a brand review and cultural trend deep-dive, to deliver insights and opportunities. This is then followed by strategic planning, resulting in the development of an easy-to-implement activity plan, with realistic goals to strive for. And will also consider how you can truly enjoy the process of building your business. At this stage I can help to deliver results, supporting you, in-house teams or external freelancers to ensure plans are expertly executed.

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I cut my brand-building teeth at accessories brand Knomo, joining in 2005 as the very first employee. When I left my role as Brand Director, the company had grown into a multi-million pound global business, and then won 'Accessories Brand of the Year' at the industry-leading Drapers Fashion Awards (UK).

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For a few examples of live projects and past clients, please see below. For more information to obtain a tailored quote, please just drop me an email :)